#Business model canvas examples how to#
#Business model canvas examples download#

You can have discussions within the team about the pros and cons of each. Compare business models to find the best via a customer segment or pricing model.Assumptions are OK at this stage and can be replaced later as you gather data. Put your best guess about customers, markets, infrastructure, etc. Mapping both current and future will allow you to identify any gaps. Are you mapping an existing business or its future state? Make sure you don’t mix the two-this is an easy trap to fall into. Colored Post-Its will help you see the value proposition and revenue stream for each segment better. If you have multiple customer segments, use a different color of Post-It notes for each. Each value proposition needs a customer segment and a revenue stream.Try to map the most important aspects first and describe your criteria clearly so that the document is easy to interpret by someone seeing it for the first time. Start with the customer section on the right of the canvas, followed by value proposition, infrastructure, and finance.

Fill each of the nine sections one-by-one by putting your notes on it.Before you start, work with the group to explain the process and ensure everyone is aligned with the why’s and how’s of the session. How does your company make money? What value are your customers willing to pay?Ĭonducting a Business Model Canvas Sessionįilling out a business model canvas is ideally suited for small team in a workshop environment. What are your company’s costs? Which key resources/ activities are most expensive? What is the structure of your business? Is it cost-driven or value-driven? What is the structure of your costs? Are they fixed or variable costs? Are there additional costs to running a business? These can include legal costs, insurance costs, etc. Key partners are external companies you may need to carry out business activities. These are people in your network who can help you. They include office space, computers, hosting, people, internet connection, and electricity, among other things. These are the things you need to perform your business activities. What does your business do to achieve the value proposition for your customers? Some examples include consulting, designing, web development, baking, or driving. The value proposition provides value through various elements such as newness, performance, customization, “getting the job done,” design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. Key proposition is what distinguishes a company from its competitors. How will the business get new customers, how will the business keep customers purchasing or using its services, and how will it grow its revenue from its current customers? Value What kind of relationship do you want to have with your customer? Is it transactional, personal, automated, self-service, or community-oriented? How do you deliver your value proposition to customers? How are you going to meet them and tell them about your proposition? Where are your customers? The channel is a pathway of communication that links a community to the business (i.e social media, email marketing, networking, etc.)Ĭustomer Relationships are defined by how a business interacts with its customers. Customer segmentation can be categorized by demography, geography, social class, financial class, personalities, etc.Ĭhannels. While you may want a large customer base, focus on who will buy your product first. This area identifies which customers the business tries to serve. Let’s have a look at what each area means for your start-up. The Business Model Canvas is divided into four sections: Customers, Value, Infrastructure, and Finances.

#Business model canvas examples download#

īusiness Model Canvas Template Download Understanding the Business Model Canvas for Start-ups

It allows a team to get a clear idea of what the business is or will likely be.īelow is the template Windmill uses to help clients set their strategic priorities.

It shows a team how it thinks about and interacts with its customers, which can help expose weaknesses in its business model.

#Business model canvas examples how to#

It helps to crystalize connections between a business idea and how to turn it into a reality.

It can be used for developing a new business regrouping and rationalizing if performance sags or setting a business in a new direction. The business model canvas is a powerful strategic tool. A founder or executive team needs a birds-eye view of their whole business: customers, revenue, costs, propositions, activities, resources, channels, and partners.Īttaining that high-level view is easy with the business model canvas. But to scale up successfully, precision is required.

A start-up may find initial success selling one or two products to a small customer base without being too detailed in their business planning.